Google Customer Reviews is a free service that allows businesses to collect and display customer feedback. The reviews help shoppers make better decisions and are one of the best ways for a business to stand out in search ads.
The Google Customer Reviews badge can be displayed on your website. Or, you can use the Google App for automatic inserting a customer review badge to your store. It is vital to display the badge as it will let customers know all about your company's outstanding customer service.
The process of adding the Google Customer Review badge onto your website is very simple. You will need to place the Customer Review Code snippet code into your store's checkout page. The snippet will take the customer to a Google customer review survey when he/she makes a purchase. Upon completion of the survey, the customer will receive a rating and a thank you message. Alternativly, the badge can be displayed in other areas of your site.
The Google Customer Review program does not tie to any product, unlike the Product Ratings. However, it's similar to Google's Seller ratings program. A high number of stars will increase your online reputation and make your products easier to find for the most discerning buyers on the internet.
You can decide if Google Customer Reviews will increase sales. Many sellers find that their traffic increases as a result of the program. You are more likely to receive repeat business if you have a positive review from a customer. It's important to keep a close eye on the reviews you receive. Respond promptly to any reviews.
Although you should encourage customers who leave positive reviews to do so, it is important to be mindful of negative comments. If you have any questions about how to handle a complaint you might want to consult your social media or customer service channels. You can also use the Google Support link. It will be a great way to spread the word about you business by including it in your email signature.
No matter what the reason behind a customer's review you should be grateful for their business. Negative reviews don't have to be as urgent so thank them for taking the time to review your business. Even a small thank you can go a long way toward converting prospects into loyal customers.
However, it is important to be aware of all aspects of Google Customer Reviews. Be aware of policies that could result in the program being re-done or ended entirely.
The key to using the Google Customer Review program is to have a strategy for collecting and publishing your reviews. Once you have created your Google Customer Reviews profile and installed the code it will take a few more days for data to begin being collected. Some merchants have found that it takes up to 60 to 90 days to complete this process.