Businesses should have an adequate number of reviews online. These reviews show that a company values customer feedback and wants to maintain a good reputation. You can do several things to encourage reviews, such as offering to look into any negative comments. There are many ways to encourage online reviews, no matter how small or large your business is.
Why customers enjoy reading a lot about a company
Many customers like to read multiple reviews before making a purchase. A product that has both positive and negative reviews will look more trustworthy. Negative reviews are not good indicators. It raises suspicions.
Verified and reputable reviews will have the best reviews. This way, consumers are able to determine whether a business will treat them well. This can help them save time and money. Research has shown that 88% of consumers trust online reviews when making purchases. This is why businesses need to pay more attention to online reviews.
Online reviews can help a business grow. Positive reviews are more likely that customers will be converted. Negative comments can make customers buy less. They may also look into other options if they are negative. In fact, negative reviews can discourage 94% of online shoppers.
How to get more reviews
For a brand new business it may be difficult to learn how to get more positive reviews online. First, ask your customers. Few people will be able to remember to ask their customers and even less will take the time to learn how. There are many methods you can use to gain more reviews.
One way to get more reviews is to build an email list. An email marketing program that works well can send out emails after a visitor makes a purchase. This is called a "triggered email campaign". When a customer orders something, it is the best time for you to send an electronic message. This will help you get more reviews and attract more customers.
Offering incentives is another way to get reviews. You can offer customers a free sample or a small discount to get them to review your product. A review station can be set up in your store. Make sure that customers are able to follow the steps.
How to respond in negative reviews
Negative reviews can be very damaging to a business' reputation. Being professional shows you value customers' opinions. It may also serve as a way to make things right. Don't be defensive or complicated in your responses. Keep it short and to the point.
Focus on your customer service commitment when responding to negative reviews. It is important to apologize for the negative review and acknowledge the person who wrote it. If the brand is working to resolve the issue, customers are more likely to leave positive reviews. In some cases, businesses can even get the name of the person who posted the review. These seven steps can help you transform an awkward situation into an opportunity.
Recognizing negative reviews and making improvements based on customer feedback is the best way to address them. Communicate with the customer to clarify the impact of the negative review on the business. If the customer can't communicate with you directly, then try to contact them offline to resolve the matter. If this doesn't work you might ask the person for permission to remove the review.