Website reviews are an important part website marketing. Website owners and marketers gain valuable insights from reviews about websites. Although similar to an SEO audit these reviews cover additional areas such social media, content and conversions. It's important to note that no website is perfect. Even website developers make errors. Ready-made themes are often more focused on aesthetics and structure than SEO.
Review sites
Website owners have a lot of great tools with review sites. Review sites provide potential customers with an impartial view of a business. Online reviews are increasingly popular because they allow users to learn more about business aspects that are important to them. Hence, businesses must select a review site that is easy to use and offers a user-friendly interface.
A review site works in the same way as an SEO audit. However, it covers more areas like social media, content marketing and usability. There is no one perfect website, and nobody has the perfect website. Pre-made themes and templates are designed for SEO and structure, but aesthetics is what most developers pay attention to.
Sites for reading reviews
There are many sites where you can find reviews on a particular product or service. G2 Crowd provides a great example. It allows customers to post their reviews and helps build a database. TrustRadius allows you to review software products and services. These review sites validate reviewers through LinkedIn, and verify they are real people. This adds trust to reviews. They also allow you to compare two companies side-by-side. They include screenshots, pricing details, and user comments.
Sites that respond to negative comments
The fastest way to address negative reviews is to promptly respond. This is especially important if a review is online. Reviews are often displayed on review sites, which allow potential customers to easily see the date and times of reviews. Additionally, thoughtful responses take only minutes to create so they should be a top priority.
Reacting to negative reviews requires a personal touch. This shows that you care about your reviewer and want the best for them. It can help to prevent future problems by providing more details.
Sites that prevent reviews from being manipulated
Many sites have taken steps against businesses manipulating reviews. Amazon has taken steps to stop this practice, and now kicks users off their listings as well as suspending their accounts. It is important to provide great customer service and not attempt to manipulate review sites in order to avoid being caught. Negative reviews can also result.
It can be difficult to identify fake reviews but if you do, they can damage your reputation and harm your business. Luckily, you can turn the situation around and fix your reputation. Review manipulation occurs when companies try to manipulate reviews by using in-house reviewers or internet trolls to write fake reviews.